What is Avvo?

 

The Avvo Rating is a proprietary effort to evaluate a lawyer’s background based on the information available in an attorney’s Avvo profile. The rating is created using a model that considers information the lawyer has included on their profile in addition to information collected from public sources like state bar associations and lawyer websites. Any information that affects the Avvo Rating is visible in an attorney’s profile.

 

Why the Avvo Rating can help you find the right attorney:

• There is no bias. The rating is calculated using a mathematical model, and all lawyers are evaluated on the same set of standards.

• The Avvo Rating cannot be bought. At Avvo, all lawyers are treated equally. We don’t play favorites, and attorneys can’t pay us to improve their ratings.

• It was developed by legal professionals and people looking for legal services. The model used to calculate the rating was developed with input from hundreds of attorneys, thousands of consumers, and many other legal professionals who deeply understand the work attorneys do. We created the Avvo Rating to reflect the type of information people have identified as important when looking to hire an attorney.

• It’s as simple as counting to 10. Ratings fall on a scale of 1 (Extreme Caution) to 10 (Superb), helping you quickly assess a lawyer’s background based on our rating.

 

The Avvo Rating is based only on the information collected and that the attorney has provided.The Avvo Rating should not be used as the only piece of information you use to evaluate whether an attorney is right for you. The rating is a tool that provides a snapshot assessment of a lawyer’s background, and should be considered alongside other information such as client reviews and peer endorsements.

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